Cross-Border Creator Agency
We help overseas creators enter China's 300M-user RedNote ecosystem.
We help Chinese brands find authentic creator voices for global expansion.
Most agencies pick a side. They either help brands push into China, or help Chinese companies go overseas. Nobody does both well.
Meridian is bidirectional. We represent overseas creators entering the Chinese market AND source global creator talent for Chinese brands expanding worldwide. One agency, both directions, no translation gaps.
For Overseas Creators
You have the content. We give you the market. RedNote (Xiaohongshu) has 300 million monthly users, and 90% say content directly influences their purchases. Your lifestyle, beauty, or travel content already works. We make it work in Mandarin.
RedNote profile setup, bio optimization, and niche strategy tailored to Chinese audience preferences.
Mandarin captions, titles, hashtags, and posting strategy. Not machine translation. Cultural adaptation.
We connect you with Chinese brands looking for authentic overseas voices. Campaign management from brief to payment.
Monthly account management, content calendar, audience analytics, and ongoing China market representation.
For Chinese Brands
Your product is ready for international markets. But finding overseas creators who understand your brand, negotiating in English, and managing content that feels authentic instead of like advertising? That's where we come in.
KOL, micro-influencer, and UGC creator discovery across TikTok, Instagram, and YouTube. Matched to your product category and budget.
English briefs, outreach, negotiation, product seeding, content review, and performance reporting. End to end.
Small-budget overseas campaigns to test product-market fit before scaling. Real data from real creators in real markets.
Cross-border content localization advice. What works on Douyin won't work on TikTok. We know the difference.
How It Works
We learn your goals, content, audience, or product category. Whether you're a creator looking East or a brand looking West, we map the opportunity.
Platform selection, content adaptation plan, target audience profiling, and campaign architecture. Every market is different. We know the nuances.
Content localization, account setup, creator matching, campaign launch, and ongoing management. We handle the complexity so you can focus on what you do best.
Performance tracking, optimization, and scaling. Monthly reports, audience insights, and new partnership opportunities. This is a long game, and we play it well.
RedNote is opening up to the world. Chinese brands are going global. Overseas creators are discovering a 300-million-user platform hungry for authentic content. The bridge between these worlds doesn't exist yet. We're building it.
Meridian. Where creators cross borders and brands cross oceans.